National, 13th March 2026: Apeejay Surrendra Park Hotels Limited (ASPHL) has announced the signing of a landmark hotel management agreement with Luxmi Tea Co Private Limited for the development of THE Park Siliguri, a 100-room design-led destination set within the historic Chandmani Tea Estate in Siliguri, West Bengal. The signing marks a significant step in ASPHL’s continued expansion across high-potential cultural and commercial gateways in Eastern India.
Developed under the Tea Tourism Policy of the Government of West Bengal, the hotel will be set within approximately 3.25 acres. The hotel is proposed to be completed by March 2031.
Siliguri, often regarded as the gateway to Sikkim and the Eastern Himalayas, is a vibrant crossroads of trade, tourism, and culture. Strategically located approximately 12.7 kms from Bagdogra Airport, THE Park Siliguri is poised to emerge as a vibrant social hub for travellers and locals alike. The signing also complements the Group’s growing Himalayan corridor portfolio including Zone by The Park Darjeeling and Zone Connect by The Park Gangtok.
With this addition, ASPHL reinforces its strong footprint in West Bengal, where it currently operates THE Park Kolkata at Park Street, two Zone by The Park Hotels, and one Zone Connect by The Park, in addition to the recently signed THE Park Kolkata at EM Bypass, deepening its roots in the state where the brand began its journey in 1967.
Speaking on the signing, Ms Priya Paul, Chairperson, Apeejay Surrendra Park Hotels Limited said, “We are delighted to sign THE Park Siliguri. The city is one of the most dynamic links to the Eastern Himalayas, and we see tremendous opportunity to create a destination that is both rooted in the tea estate legacy while introducing a bold, contemporary perspective on hospitality – creating experiences that are vibrant, design-forward, and Anything But Ordinary™️. This project will strengthen the region’s MICE ecosystem while creating meaningful employment and skill development opportunities for young people across Siliguri and the hills. We are confident this collaboration will set a new benchmark for the region.”
Mr Rudra Chatterjee, Managing Director, Luxmi Tea Company Private Limited, said, “We are delighted to partner with THE Park Hotel in Siliguri, as it reflects our strong commitment to Siliguri and the wider North Bengal region as an emerging tourism and business destination. We are equally committed to skill development initiatives that empower talented young individuals from Siliguri, the hills, and across North Bengal. With focused training in the hospitality sector, we aim to enhance employability, boost livelihoods, and create sustainable career pathways and strengthening the broader local economy.”
This development reflects ASPHL’s continued focus on creating culturally resonant destinations across India through a balanced portfolio of owned and managed properties, while delivering design-led hospitality experiences that are both contemporary and contextual.
About Apeejay Surrendra Park Hotels Limited:
Apeejay Surrendra Park Hotels Limited (ASPHL) is a leading player in the hospitality sector renowned for its upscale properties and diverse F&B offerings. Since its inception in 1967, with the opening of its first property in Kolkata under the renowned brand “THE PARK,” the Company has expanded its pan-India presence, operating 39 hotels and a growing portfolio of owned, leased, and managed properties under five distinct brands: THE PARK, THE PARK Collection, Zone by The Park, Zone Connect by The Park, and Stop by Zone. These brands are known for their upscale and upper mid-scale categories, symbolizing excellence in hospitality.
Alongside its core hospitality offerings, ASPHL has a diverse portfolio in food and beverage (F&B) and entertainment, with restaurants, nightclubs, and bars. The Company also has a well-established footprint in the retail food and beverage sector through its iconic retail brand ‘Flurys,’ which includes a broad network of 105 outlets featuring various formats including kiosks, cafes, and restaurants. Moreover, the Company’s portfolio includes nightclubs and entertainment options, enhancing its brand positioning and enabling synergistic cross-selling opportunities.
ASPHL is listed on the BSE Ltd (BSE) (Code: PARKHOTELS/544111) and National Stock Exchange of India Ltd. (NSE) (Symbol: PARKHOTELS) in India.
About Luxmi Tea Co Private Limited:
Founded in 1912, Luxmi Tea is India’s largest private tea company, with 19 tea gardens across West Bengal, Assam, and Tripura, and four estates in Rwanda. With an annual production of 22 million kilograms in India and 10 million kilograms in Rwanda with 50000 family working in Luxmi. The company’s teas travel from the Himalayas to discerning consumers across Germany, Italy, the Middle East, the United States, the United Kingdom, and Japan.
At the heart of Luxmi Tea lies Makaibari Tea Estate, one of the world’s most historic and prestigious tea estates. With a legacy spanning over 150 years, Makaibari pioneered early adoption of organic and biodynamic practices and remains deeply committed to environmental stewardship, inclusive growth, and sustainable livelihoods for its workforce. It stands as a living example of heritage, craftsmanship, and community-driven enterprise.
The group’s diversified portfolio includes Obeetee Carpets, founded in 1920 and India’s largest handmade carpet manufacturer, supported by 25,000 artisans and vertically integrated operations across Mirzapur, Bhadohi, and Panipat. With exports to United States, United Kingdom, and Germany, Obeetee is globally recognized for its craftsmanship and design excellence. Its work has been showcased at the Rashtrapati Bhavan and the G20 Summit.
Expanding its footprint in lifestyle and interiors, Obeetee Furniture, established in 2017, manufacturing high-quality furniture across bedroom, dining, living, and outdoor categories. When we look at Luxmi Tea and Obeetee together, a common thread emerges. It is a belief that heritage businesses must also be future-facing. That sustainability must be economic, environmental, and social. And that global success must be rooted in local empowerment. As India steps confidently onto the global stage, our responsibility as legacy enterprises is not only to grow, but to grow responsibly, inclusively, and imaginatively. We believe the future belongs to companies that honour their past, invest in people, protect nature, and have the courage to reinvent themselves.
The group is also engaged in landmark real estate development through Luxmi Township in Siliguri, including the 400-acre integrated township Uttorayon and the 128-acre residential-commercial development Uttora, reflecting its long-term commitment to sustainable urban development and community building.
