The Ministry of Tourism, Government of India organised the Bundelkhand Tourism Stakeholders Meet and Familiarization (FAM) Tour to showcase the tourism potential of Jhansi and nearby destinations.
The Ministry of Tourism, Government of India, in collaboration with Uttar Pradesh Tourism, organized the Bundelkhand Tourism Stakeholders Meet followed by a Familiarization (FAM) Tour in Jhansi and nearby destinations from March 7 to March 9, 2026.
The Meet was held at Natraj Sarovar Portico and brought together around 80 participants, including tour operators, travel agents, tour guides, hoteliers, homestay operators, representatives from Bundelkhand University, media representatives, and officials from the Ministry of Tourism, Uttar Pradesh Tourism, the State Archaeology Department, and Jhansi Museum.
The initiative aims to highlight the rich tourism potential of the Bundelkhand region and strengthen collaboration between tourism stakeholders and government agencies to promote the region as an emerging tourism destination.
The event began with the welcome of dignitaries and the ceremonial lighting of the lamp to formally inaugurate the conference. Sandeep Shukla welcomed the participants and emphasized the importance of collaborative efforts in promoting tourism in Bundelkhand.
D. K. Sharma highlighted the role of integrated tourism development in boosting regional economic growth.
Anirudh Rawat presented opportunities for travel trade partnerships and strategies to promote Bundelkhand as a key tourism circuit.
Devesh Nigam shared an academic perspective and emphasized the importance of skill development in strengthening the tourism ecosystem.
Addressing the stakeholders, Arun Srivastava spoke about various initiatives undertaken by the Ministry to promote sustainable tourism and enhance participation from the travel and hospitality industry.
A detailed presentation on the registration process for service providers on the NIDHI Portal of the Ministry of Tourism was delivered by Awanish Kumar, encouraging stakeholders to register and become part of the national tourism database.
The conference concluded with a vote of thanks by Sanjay Kumar. This was followed by a B2B networking session, providing an opportunity for tourism stakeholders, media representatives, and officials to interact and explore potential collaborations.
As part of the initiative, a three-day FAM Tour from March 7 to March 9, 2026 has been organized for participants to experience key tourism attractions in and around Jhansi. The tour aims to familiarize travel trade and media representatives with the historical, cultural, and heritage sites of Bundelkhand, enabling them to promote these destinations more effectively among domestic and international tourists.
This initiative reflects the continued commitment of the Ministry of Tourism, Government of India, and Uttar Pradesh Tourism to promote Bundelkhand as an emerging destination on the national and international tourism map.
